‘Transient workers count Too’ RebrandingGroup Project
Illustrator / photoshop
Oct 2025
The Transient Workers Count Too (TWC2) Rebranding Project redefines the organization’s identity to create a more impactful and inclusive visual presence. The new branding incorporates secondary graphics, refined color schemes, and modern typography to enhance visibility and engagement.
Tagline & Messaging: Thoughtfully crafted slogans such as “It’s not just a stop along the way, it’s about growing together” and “With us, your story matters too” emphasize solidarity, respect, and empowerment for migrant workers.
Advertising & Outreach: The rebranding extends to bus ads, MRT ads, posters, and digital content (Instagram carousels, Reels, and YouTube) to broaden awareness.
Branded Merchandise: Custom t-shirts, hats for volunteers, and hard hats for workers ensure a cohesive brand presence while reinforcing community involvement.
This rebranding strengthens TWC2’s advocacy efforts, making its mission of valuing every worker and fostering inclusivity more visible and relatable to the public.
Tagline & Messaging: Thoughtfully crafted slogans such as “It’s not just a stop along the way, it’s about growing together” and “With us, your story matters too” emphasize solidarity, respect, and empowerment for migrant workers.
Advertising & Outreach: The rebranding extends to bus ads, MRT ads, posters, and digital content (Instagram carousels, Reels, and YouTube) to broaden awareness.
Branded Merchandise: Custom t-shirts, hats for volunteers, and hard hats for workers ensure a cohesive brand presence while reinforcing community involvement.
This rebranding strengthens TWC2’s advocacy efforts, making its mission of valuing every worker and fostering inclusivity more visible and relatable to the public.
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