Lead Designer
'KK MARKET' POP UP in 'Marketblue' Singapore
Illustrator / Photoshop / Procreate
Mar 2024 - Apr 2024
KK Market is a pop-up event held in Singapore, themed around "Seoul, Spring." The event aimed to bring the warm and vibrant atmosphere of Seoul's spring season to Singapore, offering visitors an immersive cultural experience. Featuring a curated selection of Korean brands and products, KK Market served as a platform to introduce Korea’s cultural identity, lifestyle, and latest trends to a broader audience.
- Branding & Visual Identity Development: Designed a cohesive visual identity inspired by the aesthetics of Seoul’s spring, including logo design, color palettes, and typography.
- Space & Experience Design: Created an engaging event layout incorporating iconic elements of Seoul, such as cherry blossoms, hanok-inspired structures, and modern urban design, to enhance the immersive experience.
- Marketing & Promotional Strategy: Developed social media campaigns, event posters, and digital content to increase engagement and attract visitors.
- Curation & Vendor Collaboration: Assisted in selecting and coordinating Korean brands, ensuring a diverse and authentic representation of Korean culture and lifestyle.
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